Elara Vance is a business strategist with over 15 years of experience in corporate innovation and digital transformation, specializing in helping SMEs scale effectively.
One young woman is looking forward to spending time with her loved ones this Christmas, but says a key strategy she'll manage to get through it is by wearing her noise-cancelling devices - especially during the holiday meal.
For the 23-year-old, Christmas is a notably tough season as the auditory triggers of people eating, slurping and breathing heavily cause her intense distress.
"There's this feeling of sudden panic, my entire being will just tense up and it feels like I'm in peril, and I need to stop these triggers."
The individual has lived with sound sensitivity since she was 16 and for her that renders the festive season "exceptionally stressful".
Misophonia is a decreased threshold to certain sounds, especially noises made by those around you.
It is prevalent in the UK. Researchers found almost one in five people experience it.
Frequently it's sounds connected to eating or drinking that trigger a reaction, along with examples such as crunching, heavy breathing, and foot tapping.
Lottie says: "You encounter so many different triggering sounds at Christmas and that can be anxiety inducing and make you dread it.
"My relatives are understanding, but I'm very conscious that I don't want to spoil the mood. It's like a really big battle of sacrificing my own sanity to ensure everyone else is happy."
So it's easy to understand why the supposedly joyous time of the year can rapidly become a living nightmare for those with the condition.
Sounds that may appear innocuous, like someone slurping a Buck's fizz, opening presents, or eating the holiday meal can cause a powerful reaction that can even result in them withdrawing from gatherings.
Jenna, a university student, who has experienced misophonia from childhood, explains her strategy is to put her earphones in to cope. Usually, she would often retreat in a different room to avoid triggering sounds.
She notes her sensitivity is more intense around people she's closest to, so the holidays is always "difficult".
"People assume you to spend time with loved ones, and I wish to, but it's draining.
"It's like this sudden rage takes hold, which can feel awkward, or I'll feel panicked and begin to weep and then the stress response will activate.
"It can come across as if I'm being oversensitive and melodramatic, but it's tough to describe if you haven't felt it."
For those affected then there are some different techniques you can use to handle the situation, based on advice from experts.
Elara Vance is a business strategist with over 15 years of experience in corporate innovation and digital transformation, specializing in helping SMEs scale effectively.